Meeting/Event Information

Sunrise Seminars #2: Branding in a Branded World

August 16, 2017
8:00 AM to 9:00 AM
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AAA Western & Central New York
100 International Dr.
Williamsville, NY 14221

In today's world, branding is everywhere — and inciting a genuine consumer response for your brand is increasingly more difficult. Experiential marketing campaigns have become a larger part of brand budgets as marketers see the results of these campaigns versus traditional tactics of engaging consumers with media, billboards, etc.

Tyler George, managing partner at Piston Activation & Merchandising, will share his experiences through case studies, and provide real-world examples that demonstrate how experiential marketing has a become an important communications tactic in today's marketplace.

About the Speaker 


For the better part of a decade, Tyler George has worked in experiential marketing from a national to local level (and everywhere in between). Tyler is a local native and earned his bachelor's in business/marketing from SUNY Fredonia. He has held such titles as marketing manager, account manager and now managing partner with Piston, and worked with well-known brands such as AT&T, Upstate Farms, Perry's Ice Cream, ESPN, NHL and more.

Piston Activation & Merchandising shows brands what the power of brand activation and brand logistics can bring to campaigns through a variety of retail merchandising, auditing, experiential and activation capabilities. For more information, visit

Notes: Registration opens each week at 7:45 a.m., with the presentation running from 8 to 9 a.m. and time for Q&A at the end. A light continental breakfast is provided.

The 2017 Sunrise Seminar Series is hosted at AAA Western and Central New York. Free on-site parking is available. Guests are encouraged to park behind the building (not the Sheridan Drive side). Enter through the glass atrium and follow the signs downstairs to the East Auditorium.

Thank you to our event host, AAA Western & Central New York!


$0.00 PRSSA Student Ticket

$25.00 PRSA Member Ticket
$15.00 Earlybird rate before August 12

$35.00 Guest Ticket
$30.00 Earlybird rate before August 12

$10.00 Non-PRSSA Student Ticket
$5.00 Earlybird rate before August 12

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