PR Newswire provides electronic distribution, targeting, evaluation and measurement services on behalf of companies, agencies and organizations who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire operates twenty-eight bureaus in the United States; is the only full-text news release distribution service with in-region offices in Latin America including Brazil, Argentina and Mexico; and is a joint owner of Canada NewsWire.

Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

For information on PR Newswire, please contact their New York State account manager, Kelly Fuller at 201-360-6742 or visit www.prnewswire.com.

Univera Healthcare is a nonprofit health plan based in Buffalo, New York, that is part of a family of companies financing and delivering health services for more than 1.7 million upstate New Yorkers, including approximately 165,000 members living in the eight counties that comprise Western New York. To learn more, visit our website.

Eric Mower and Associates (EMA) has specialized expertise in business-to-business marketing, consumer advertising, brand promotion, digital/direct/relationship marketing, public relations, public affairs, crisis and reputation management, executive training and cause-related marketing. EMA serves clients across the United States and Canada from its offices in Buffalo, Rochester, Syracuse, and Albany, N.Y.; Charlotte, N.C.; Atlanta, Ga.; Sarasota, Fla.; and Los Angeles. EMA is ranked among the top 35 PR agencies nationwide by PRWeek magazine and was a finalist for PRWeek's 2010 PR Agency of the Year in the Small Agency category. Visit www.mower.com or call 716-842-2233 for more information.