Meeting/Event Information

Sunrise Seminars #2: Branding in a Branded World

August 16, 2017
8:00 AM to 9:00 AM
 Add to Calendar

AAA Western & Central New York
100 International Dr.
Williamsville, NY 14221
http://westerncentralny.aaa.com
 Directions


In today's world, branding is everywhere — and inciting a genuine consumer response for your brand is increasingly more difficult. Experiential marketing campaigns have become a larger part of brand budgets as marketers see the results of these campaigns versus traditional tactics of engaging consumers with media, billboards, etc.

Tyler George, managing partner at Piston Activation & Merchandising, will share his experiences through case studies, and provide real-world examples that demonstrate how experiential marketing has a become an important communications tactic in today's marketplace.

About the Speaker 

 

For the better part of a decade, Tyler George has worked in experiential marketing from a national to local level (and everywhere in between). Tyler is a local native and earned his bachelor's in business/marketing from SUNY Fredonia. He has held such titles as marketing manager, account manager and now managing partner with Piston, and worked with well-known brands such as AT&T, Upstate Farms, Perry's Ice Cream, ESPN, NHL and more.

Piston Activation & Merchandising shows brands what the power of brand activation and brand logistics can bring to campaigns through a variety of retail merchandising, auditing, experiential and activation capabilities. For more information, visit www.poweredbypiston.com.

Notes: Registration opens each week at 7:45 a.m., with the presentation running from 8 to 9 a.m. and time for Q&A at the end. A light continental breakfast is provided.

The 2017 Sunrise Seminar Series is hosted at AAA Western and Central New York. Free on-site parking is available. Guests are encouraged to park behind the building (not the Sheridan Drive side). Enter through the glass atrium and follow the signs downstairs to the East Auditorium.



Thank you to our event host, AAA Western & Central New York!



Tickets

$0.00 PRSSA Student Ticket

$25.00 PRSA Member Ticket
$15.00 Earlybird rate before August 12

$35.00 Guest Ticket
$30.00 Earlybird rate before August 12

$10.00 Non-PRSSA Student Ticket
$5.00 Earlybird rate before August 12

Future Meetings

West Side Mob: A Private PRSA Tour & Networking

July 31, 2018
5:30 PM to 8:30 PM

(Formerly: Providence Social)
490 Rhode Island Street
Buffalo, NY 14213

A unique walking tour from Explore Buffalo

Read More

Sunrise Seminar #1: Leading and Communicating in a Complex Industry

August 08, 2018
8:00 AM to 9:00 AM

AAA Western & Central New York
100 International Dr.
Williamsville, NY 14221
http://westerncentralny.aaa.com

A discussion of the challenges in today’s complex health care industry

Read More

Sunrise Seminars 2018: Bundle Package

August 08, 2018
8:00 AM to 9:00 AM

AAA Western & Central New York
100 International Dr.
Williamsville, NY 14221
http://westerncentralny.aaa.com

View from the Top

Read More

Sunrise Seminar #2: Developing an Executive Communications Role

August 15, 2018
8:00 AM to 9:00 AM

AAA Western & Central New York
100 International Dr.
Williamsville, NY 14221
http://westerncentralny.aaa.com

Crafting, implementing and measuring plans to align with a firm's strategic framework

Read More