Meeting/Event Information

Communications in the Age of "Fake News"

September 20, 2017
5:30 PM to 7:00 PM
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Daemen College, Rosary Hall
4380 Main Street
Amherst, NY 14226

Less than a third of Americans trust mass media or the federal government, according to 2017 Gallup and Pew Research Center polls, respectively. "Fake news" is more prolific than ever on social media.

In this environment, what responsibility do PR practitioners, journalists and public information officers have to ensure the public gets the truth? What is the relationship between PR, journalism and government, and how can each of these players operate ethically and effectively when there's an inherent tension between their roles?

Join experts from public relations, academia, media and government for a roundtable discussion about current events and trends — with no alternative facts.

Registration and networking begins at 5:30. The program will start at 6 p.m.

Parking: Attendees may park anywhere in front of the building. Before the event, you'll receive a parking pass via email to print and display in your car. (We will also have passes at the registration table if you cannot or do not wish to print it beforehand.)


Deborah A. Silverman, PhD, APR, Fellow PRSA

Associate Professor of Communication, SUNY Buffalo State
In addition to her role on the SUNY Buffalo State faculty, Dr. Deborah Silverman is faculty advisor to its PRSSA chapter. She is a former chair of PRSA's Board of Ethics and Professional Standards, a past national treasurer of PRSA, and served two terms as a director-at-large on the PRSA Board of Directors. A PR practitioner for more than 20 years, Deborah frequently presents ethics workshops to students and PR professionals. Her scholarly research focuses on PR ethics, including the role of ethics training programs in PR firms and ethics in the PR curriculum. This year, she served on the ethics subcommittee of the national Commission on Public Relations Education, co-authoring the ethics chapter in the commission's forthcoming report on undergraduate PR education, to be published in October 2017.

Jim Heaney
Founder, Editor and Executive Director, Investigative Post
Jim Heaney leads Investigative Post, a nonprofit investigative reporting center based in Buffalo. He previously reported for The Buffalo News and The Orlando Sentinel. Heaney is a former finalist for the Pulitzer Prize for investigative reporting and a winner of the Edward R. Murrow Award.

Melanie McGovern
Communications Director, Better Business Bureau of Upstate New York
Melanie McGovern began her career in radio news, working as a reporter/anchor at stations in Peoria, IL, Columbus, OH, and Buffalo, NY. After her journalism career, she spent several years working in government for the New York State Legislature and the City of Buffalo's economic development and planning offices. After public and community relations jobs in the nonprofit and private sectors, she came to BBB, where she serves as spokesperson and manages all of BBB's media relations, social media platforms, marketing functions and digital communications. She is a graduate of SUNY Fredonia.


$20.00 PRSA Member Ticket
$15.00 Earlybird rate before September 17

$30.00 Guest Ticket
$25.00 Earlybird rate before September 17

$0.00 PRSSA Student Ticket

$5.00 Non-PRSSA Student Ticket

Future Meetings

APR Express class

October 20, 2018
9:00 AM to 2:30 PM

University at Buffalo - South Campus
Harriman Hall
Buffalo, NY 14214

Are you ready to earn your Accreditation in public relations? Or would you like to learn more about the APR and what it takes to achieve accreditation? Register for the APR Express Workshop, from 9 a.m. to 2:30 p.m. on Saturday, Oct. 20, in Harriman Hall

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