Meeting/Event Information

Sunrise Seminar #2: Developing an Executive Communications Role

August 15, 2018
8:00 AM to 9:00 AM
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AAA Western & Central New York
100 International Dr.
Williamsville, NY 14221

Lisa M. Adams, APR, joined CannonDesign in 2008 as a communications manager. Eight years later, she was presented with a unique career opportunity — to become the first-ever executive communications professional for her 100-year-old firm. For her, starting with a blank slate and no existing strategy was an appealing and daunting challenge.

Join Lisa as she talks about the early days of her firm's CEO communication strategies and PR plans, legacy baggage and leadership education and buy-in; to today's exciting challenges of multiple engagement platforms, adjusting and elevating initiatives, managing employee expectations and expanding her role to include internal communications for an entire leadership team. She'll share her approaches for crafting, implementing and measuring plans that align with her firm's five-year strategic framework.

Lisa M. Adams, APR
Associate Vice President

Lisa M. Adams, APR, establishes internal and external executive communications that align with firmwide strategies, culture, reputation management and key stakeholder relationships. As the first person to serve in this role, Lisa educates and develops plans and initiatives for her firm's CEO and leadership team, from messaging and communication platforms to corporate narratives and public relations activities.

Note: Registration opens at 7:45 a.m. A light continental breakfast is provided. The presentation runs from 8 to 9 a.m., with time for Q&A and networking at the end.

Parking: The 2018 Sunrise Seminar Series is hosted at AAA Western & Central New York. Free on-site parking is available. Park behind the building (not the Sheridan Drive side), enter through the glass atrium and follow signs downstairs to the East Auditorium.

Thank you to our event host, AAA Western & Central New York!


$25.00 PRSA Member Ticket
$15.00 Earlybird rate before August 9

$35.00 Guest Ticket
$25.00 Earlybird rate before August 9

$0.00 PRSSA Student Ticket

$5.00 Non-PRSSA College Student Ticket

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5:30 PM to 8:30 PM

Cole's (Third-Floor Banquet Room)
1104 Elmwood Ave. Buffalo
Buffalo, NY 14222

Join your communications colleagues from across the region to network, reflect and learn what’s ahead for 2019. You’ll reconnect with old colleagues, make new connections and help usher in the 2019 PRSA Buffalo Niagara board of directors.

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