Meeting/Event Information

Online Do’s and Don’ts from Buffalo Web Experts

June 29, 2020
11:00 AM to 12:00 PM
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Digital communications are more critical than ever. Yet, the changes in best practices for search engines and social media seem to be occurring at an overwhelming pace. What worked well even a few years ago may no longer be effective, recommended – or even possible.

How can you keep up? It helps to talk with the experts – and we’re bringing you THREE of them, from right here in the Queen City. Each owns his/her own digital marketing company, providing website development, mobile marketing, search engine optimization (SEO), and more to dozens of clients all over the world. 

Together, they’ll share the most important do’s and don’ts for all PR and marcom pros who build landing pages, manage social media accounts, and produce all types of content. Topics will include newer concepts like Keyword Cannibalization, Accessibility and Privacy Laws, and Off-Page SEO, along with ever-changing best practices in User Experience/User Interface (UX/UI), Social Media Channel Integration, and Google’s latest (and never-ending) rules and algorithms — all with an eye on generating results and ROI.

Join us for this one-hour seminar! Free registration for all PRSA, PRSSA, and BNSME members! 


  • Michael Davern, Partner & CEO, Incept
  • Sam Insalaco, Founder & Owner, theBREWROOM
  • Lena Levine, Founder & CEO, Forcoda


  • Michael Freedman, Associate Vice President of Enrollment Marketing, Communications & Operations, Niagara University


Michael Davern, Partner and CEO of incept

Lena Levine, Founder & CEO of Forcoda

Sam Insalaco, Founder of theBREWROOM

For nearly 25 years, Mike has been providing product, sales, and marketing support for some of the largest organizations in healthcare, sports and entertainment, and consumer products – companies like Pfizer, Blue Cross/Blue Shield, Atlantic Records, the NFL, the NHL, Coca-Cola, and FIFCO. Through these experiences, Mike has built a team developed an inventive perspective to exceed the demands of incept’s digital marketing clients.

Lena is a leader in the UX/UI design and web development field with over 10 years of experience. She has worked with Fortune 500 and Inc. 500 companies on both national and local levels. A few of the brands with which she has collaborated include Oral-B, Central Park Conservancy, M&T Bank, and the University at Buffalo. Like these projects, most of what Forcoda encounters requires complex technical web and mobile app products — and Lena and her team always deliver a high-quality solution each and every time.

Sam has been providing web, digital marketing and IT-related services for roughly 20 years, working for several companies in Orlando and Pittsburgh before returning to his hometown several years ago to launch theBREWROOM, a marketing company that is all about collaboration. What it boils down to is that Sam likes to help people; it just happens that he’s pretty good at this website and SEO stuff. Oh, and he drinks a lot of coffee with people. Good coffee, with good people. His company provides website design & development, search engine optimization (SEO), paid search (i.e., Google Ads), and more.



$0.00 PRSA or PRSSA Member

$0.00 BNSME Member

$25.00 Non-PRSA Member

$25.00 Non-BNSME Member