Sunrise Seminar #2 - Data to Decisions: Using Analytics to Guide Your Social Strategy
August 12, 2015
8:00 AM - 9:00 AM
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Attendees will learn more about Google Analytics and the tools available (both inside and outside of the platform) that can make analyzing data easier. Julia will show attendees how they can find up-to-date insights (on engagement and reach) across Facebook, LinkedIn and Twitter, and how you can use that data to craft your content marketing strategy moving forward. Finally, Julia will present the customized social media tracker that she has implemented for the Partnership that has enabled the organization to increase their web traffic by 150% and Twitter engagement by 115%.
Julia has over three years of experience working in digital marketing with a specialty in analytics, social media and content marketing. As the Digital Marketing Manager at Buffalo Niagara Partnership, she is responsible for creating and managing the organization’s content editorial calendar and social media accounts, as well as the website. In her current role at the Partnership, and in her former role as Digital Project Coordinator at the Buffalo News, she compiled a monthly analytical dashboard which helps shape the content and social strategy for the organization. Julia has a passion for social media and helping others understand what tools and tactics are available to them to turn data into decisions.
Notes: Registration begins at 7:45 a.m.Program will run promptly from 8-9 a.m. Light continental breakfast will be provided. Parking has been arranged at St. Michael’s Church (651 Washington St, Buffalo 14203), across from the Buffalo Niagara Partnership. It is easiest to enter the lot from behind the church, on Ellicott Street: http://www.thepartnership.org/documents/Parking-2013.pdf.
PRSA Buffalo Niagara Chapter 2015 Sunrise Seminar Series Sponsor:
Mobile First Media, LLC and Digital Healthcom Group (its healthcare division) offer a full menu of digital media, communications and strategic consulting services. Let us be your navigators to integrated communications success through responsive web design; custom mobile app development; social media strategy and analytics; blog development; video production; search engine optimization and marketing; 2D and 3D animations; and through customized individual or group professional development programs. Visit www.mobilefirstmedia.com, call 716-361-9124 or email [email protected] for more information.
$25.00 PRSA Member Registration
$15.00 Earlybird rate before August 1
$40.00 Nonmember Registration
$30.00 Earlybird rate before August 1
$0.00 PRSSA Student Registration
$15.00 Non-PRSSA College Student Registration
$5.00 Earlybird rate before August 1
Countering Misinformation with PRSA National Chair Michelle Olson, APR
As PRSA National Chair, Michelle Olson, APR is meeting with local chapters to share her vision for PRSA and new initiatives on the horizon. Please join us for a discussion on combating misinformation and enhancing diversity in the profession.
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