Spring 2016 Print

President's Report

The Excalibur Awards ceremony is one of my favorite nights of the year. It’s a time to network with the public relations community, reconnect with old friends and celebrate outstanding PR work.

This year’s Excalibur Awards will be held June 22 at the Tralf Music Hall in Buffalo and Laura Daniels, host of The Mix Morning Rush on 96.1 FM, will serve as host. Laura was one of the media presenters at our “Dramatic Readings of Bad Press Releases” event in February—you may remember she shared a particularly creative release about a product claiming to revolutionize how people embellish their dogs.

If you haven't submitted an award entry or special honors homination, there's still time to get yours in! There's more information in the rest of this newsletter and on the Excalibur Awards page.

Beyond the Excalibur Awards, we’ve got a number of great programs coming up. This month will feature “May Media Madness,” a series of tours of some of the region’s top media outlets: The Niagara Gazette/Lockport Union Sun & Journal, Buffalo Spree Publishing and Buffalo Business First.

You and your colleagues are invited to attend the PRSA Northeast District Conference on June 13. It will be held in Boston, and is hosted by PRSA Boston. More than 250 PR pros from the eight-state PRSA Northeast District are expected to attend this event.

For our summer social event, a “Freelance Faire and Happy Hour” is in the works. There, you’ll have an opportunity to network with peers and connect with vendors to help meet your business goals at work.

The Sunrise Seminars return in August, this year with a four-part series based on the region’s economic development initiatives: health care, education, technology/manufacturing and tourism—with key takeaways you can apply in any industry.

Be sure to keep Sept. 22 open for our Power PR Mini-Conference. Brandi Boatner, digital experience manager at IBM, will serve as keynote speaker. And, we want to hear from you! Consider sharing your expertise and experiences with colleagues from across the region with a presentation at the event. Submit your proposal before June 1.

It’s been a great year so far, with even more ahead.

Kevin Manne, APR
2016 President, PRSA Buffalo Niagara Chapter

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May 4 is Excalibur Entry Deadline

This Wednesday, May 4, is the deadline to submit your 2016 Excalibur Award entry.

New participating companies or agencies will receive 10 percent off one Excalibur entry. The entry process is completely online, so there is need for clumsy binders or countless hours of assembly work on your submission.

This year's Excalibur Awards Dinner takes place June 22 at 5:30 p.m. at the Tralf Music Hall.

Quickly and easily access all the information you need including category descriptions, award criteria, guidelines and more by clicking here. Contact with any questions as you complete and submit your entry.

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Get Recognized - and Get Ahead - for Your Expertise

No matter how much experience you have in the field of public relations, your success depends on staying relevant, resourceful and inspired.

Recognized worldwide, the Accreditation in Public Relations (APR) integrates timeless communications principles with contemporary strategies and tactics, and distinguishes you as a leader in the field. With so thorough a process, the APR credential is both a professional and personal achievement—a badge of drive, capabilities and dedication. Receiving this recognition demonstrates your proficiency and alignment with the cutting-edge public relations practices and knowledge that help you distinguish yourself in the field.

Invest time now to position yourself for success! To learn more about Accreditation, contact Barb Byers, APR at 716-645-3315 or, or check out the new Accreditation website at

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Refer a New Member and Win!

Your mission, if you choose to accept it, is to use your network of connections to help PRSA Buffalo Niagara to locate the following individual(s):

  • Public relations professionals.
  • People who are assionate about PR.
  • Those who want to learn from and connect with PR peers.
  • Those looking for opportunities and programs to better their organization and themselves.

If you successfully complete this mission, you will receive a $25 e-gift certificate to Amazon for every member you refer. The person you refer to PRSA will receive the following when they join:

  • A waiver of their $65 initiation fee,
  • A one-year free section membership - a $60 value.

Simply have your contact complete the membership application here. Be sure they enter your name in the "How did you hear about PRSA" section and include the promo code MP16 in the Coupon/Promo Code field upon checkout. Thanks for helping the PRSA Buffalo Niagara Chapter to grow!

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Members on the Move

Michael (Mike) Barone has been named by Tipping Point Communications to lead its Buffalo office. Mike formerly was director of marketing and communications at the State University of New York at Fredonia.
Jennifer (Jen) Gallardo has been appointed communications specialist at Rich Products Corp. Jen formerly was senior account coodinator, corporate communications at Independent Health.
Melissa Golen has been named director, corporate relations at Blue Cross Blue Shield of Western New York. Melissa formerly was corporate affairs manager at Kaleida Health.

Want to include your honor or achievement in our next e-newsletter? Please email

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