Whether you're a nonprofit, agency or corporate practitioner, the APR after your name gives you the extra advantage. Need proof? Here’s what some accredited Buffalo Niagara chapter members say about the value of accreditation:
“Pursuing accreditation was a great way to re-connect with the very basics of public relations as it is so easy to get lost in the day to day of our career. Now that I am accredited, I feel more confident in my work and in the way I am perceived by my co-workers and my peers.”
--Angela Berti, APR, Marketing and Public Affairs Coordinator, NYS Office of Parks, Recreation and Historic Preservation
“I work in an industry where licenses and accreditation are key for advancement. I’m the only person at my firm with an APR, so I believe it gives me credibility when people ask about it – and they do ask."
--Lisa Adams, APR, Associate Vice President, CannonDesign
Are you ready?
To determine if you are ready to earn your accreditation, answer the following questions:
- Would you like to have an edge on the competition?
- Are you proud of your PR acumen and want to show it?
- Do you want to help strengthen our profession?
- Would you like to show your supervisor or potential new employer that you have what it takes to safeguard the company’s reputation, build mutually beneficial relationships and successfully manage a crisis?
If you answered yes to one or more of these questions, you’re a candidate!
The “APR” after your name is an outward symbol of professionalism and a credential that signifies reaching the highest standards in public relations. It’s good for you, our chapter and our profession. Though the process to earn accreditation must not be taken lightly, the Buffalo Niagara chapter is there to help you every step of the way.
Are you eligible?
- Are you a member of PRSA?
- Are you involved in the professional practice of public relations or in the teaching or administration of public relations courses in an accredited college or university?
If you answered yes to both, you are eligible to apply for accreditation!
NOTE: The five-year waiting period to become accredited is no longer REQUIRED (though it is recommended). You may apply for accreditation at any time.
What's your next step?
Prepare. The accreditation process has two main components:
- Readiness Review: Your Readiness Review comprises a written Questionnaire and an in-person portfolio presentation with three panelists who are accredited members of the Buffalo Niagara chapter. Both of these components are reviewed in detail during the chapter’s prep class.
- Computer-based Exam: Once you’ve successfully completed your Readiness Review, you may schedule your computer-based exam. You will take the exam on your own timetable, but within one year of applying to PRSA National for accreditation. Once you successfully complete the exam, you may begin using the APR designation! Accreditation is good for life, as long as you remain a member of PRSA and comply with maintenance procedures.
The "APR" tells your peers, your colleagues, your clients and your employer that you truly understand the public relations profession. It demonstrates that you have knowledge, character and experience in the field, that you care about your profession and that you are dedicated to enhancing your abilities.
Start your journey today!
- Contact the Buffalo Niagara Accreditation Committee Chair, Angela Berti, APR, via email or by phone at 716.812.3569.
- APR Study Guide: http://www.praccreditation.org/documents/aprstudyguide.pdf
- PRSA National Accreditation website
- Accreditation Application
Buffalo Niagara Accredited Members
See which Buffalo Niagara Chapter members have earned the APR mark of distinction:
Lisa Adams, APR
Tony Astran, APR
Angela Berti, APR
Emily Burns Perryman, APR
Barbara Byers, APR
Bob Carr, APR
Bob Chase, APR
Erin Collins, APR
Rick David, APR
Lisa Eikenburg, APR
Terence Flynn, Ph.D., APR, FCPRS
Kandis Fuller, APR
Jackie Ghosen, APR
Ginger Geoffery, APR
Ellen Goldstein, APR
Karen Karaszewski, APR
Kevin Manne, APR
Linus Ormsby, APR
Aidan Ryan, APR
Deb Silverman, PhD, APR, Fellow, PRSA
Susan Siwiec, APR
Stacy VanBlarcom, APR
Diane Zwirecki, APR
Ann Carden, APR, Fellow, PRSA
Julie Kopfer-Marranca, APR
Ron Smith, APR