Newsletter

Summer 2018 Print

Accredited PRSA Members Volunteer to Provide WNY Women’s Foundation with Public Relations and Event Support

In April 2018, three accredited members of PRSA Buffalo Niagara volunteered their time and talents to help the WNY Women’s Foundation kick off ALL IN, an initiative designed to address the disparity of women in local leadership positions. The group from PRSA assisted with media relations, event coordination, and event day support.

Pictured from left to right are PRSA Buffalo Niagara members Barb Byers, APR from the University at Buffalo Office of Donor and Alumni Communications; Erin Collins, APR from Gelia; and Emily Burns Perryman, APR from Trocaire College and cofounder of Unite By Night, a local non-profit working to redefine diversity by promoting respect and understanding in the community. With them, at right, is Samantha Sowah, fellow co-founder of Unite By Night.

ALL IN provides resources for women interested in pursuing leadership roles and encourages local employers to commit to hiring them. For more information on the program, visit allinwny.org.

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Sunrise Seminars Offer Views from the Top

PRSA Buffalo Niagara’s annual summer speaker series is underway and we’ve assembled an exciting lineup of top communications professionals from across Western New York. They're sharing their experiences leading in diverse roles and communicating on behalf of a variety of organizations.

Whether you’re a PR student, a senior-level practitioner or anywhere in between, you’ll gain meaningful takeaways from this year’s Sunrise Seminars, titled Views from the Top, which you can apply to your organization and your own professional development.

If you haven’t already bought tickets for our final Sunrise Seminar with Matt Davison, Managing Partner, Martin Davison Public Relations, there’s still time! Admission is $25 each, but you can save $10 if you book by August 23rd.

Our speaker lineup:

  • August 8: Nora McGuire, Senior Vice President and Chief Marketing Officer, Independent Health: Leading and Communicating in a Complex Industry
  • August 15: Lisa M. Adams, APR, Associate Vice President, CannonDesign: Developing an Executive Communications Role
  • August 22: Brian Connolly, Vice President of Innovation and Business Development, The Buffalo News: What’s New at The News
  • August 29: Matt Davison, Managing Partner, Martin Davison Public Relations

The presentations take place from 8 to 9 a.m. at the AAA Western and Central New York, 100 International Drive, Amherst, NY 14221.

Please visit https://www.prsabuffaloniagara.org for program information and to register.

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PRSA Buffalo Niagara Seeks Administrative Assistant

Do you know someone who is a clerical whiz and who is proficient in Word, Excel, and database management?

Our chapter is looking for an administrative assistant.

Experience and qualifications include:

  • Three to five years of experience in a clerical support position
  • Proficiency with Word and Excel
  • Knowledge in updating and maintaining databases and email lists
  • Flexibility and responsiveness is a must
  • Attendance at events and meetings is required

Position Details:

  • Competitive hourly rate will be commensurate with experience
  • 15-20 hours per month, with varying hours each week

If you know someone who might be interested, resumes and cover letters should be sent to: info@prsabuffaloniagara.org.

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Excaliburs: UB School of Management PR Professionals Take Both Platinum Awards 

University at Buffalo School of Management public relations professionals took home both Platinum “Best of Show” awards at the 29th annual Excalibur Awards of the PRSA Buffalo Niagara chapter, recognizing the best of the best in public relations in the Buffalo Niagara region, held June 27 at the Tralf Music Hall in Buffalo.

The event honored 41 gold, silver and bronze-winning entries, showcasing the hard work and talent of area public relations professionals. Emceed by Nate Benson of 43North, the event judging was performed by the PRSA Blue Ridge chapter.

The Platinum awards, which are selected from the top entry in each of the two divisions, went to the UB School of Management’s top campaign, “Social Media Evolved,” submitted by Kevin Manne, APR, assistant director of communications, and touted by judges as “thoroughly impressive.” Jacqueline Ghosen, APR, assistant dean and director of communications, won platinum in the tactics division for her Online Communications entry, “Two Minute Tuesdays: Game-Changing Research from the University at Buffalo School of Management.”

Special awards were given to individuals in the PR field highlighting their talent and commitment to the chapter and the profession. Rene Petties-Jones, of NFJC of WNY, Inc., was presented with the chapter's highest honor, the May C. Randazzo Outstanding Practitioner Award. Robert Wilmers, former chairman and CEO of M&T Bank, was posthumously honored with the chapter’s Outstanding Executive Award. Barbara Byers, APR, of the University at Buffalo Office of Development and Alumni Communications, received the Board of Directors’ Distinguished Service Award, and Marcene Robinson, of the University at Buffalo Office of University Communications, received the chapter’s Ann R. Carden Rising Star Award.

Excalibur Awards were presented in Campaigns and Tactics Divisions to communications professionals in many Western New York organizations. They were:

Winners in the Campaigns Division

Public Service/Public Affairs Communication – Bronze award for “Monroe County Budget Analysis” to Tipping Point Communications, Jamie Frumusa & Brigit Hurley; 

Marketing Products/Services – Silver for “Showing our Stripes” to 19 IDEAS & North American Breweries, Michael Puglia, Jon Tashjian & 19 IDEAS Design Team; Bronze for “Better in the Burbs: Generating Leads for Sheridan Meadows” to Uniland Development, Jill Pawlik, Erin Stotz, Lacey Severins & Jason Farnum; Bronze for “Greece,  New York’s ‘Urgent’ Care Solution” to 19 IDEAS & Five Star Urgent Care, Michael Puglia, Katie Krawczyk, Theresa Donnelly & Jon Tashjian;

Integrated Communications  – Gold for “Martin House: Two stories high. Thousands of stories deep.” to Crowley Webb & Martin House, Jordyn Holka, Paige Meckler, Carolyn Human & Natalie Gleason; Silver for “Oishei Children’s Hospital” to Martin Davison Public Relations & Kaleida Health, Christine Denham; 

Special Events/Observances – Bronze for “Center for Anti-Aging Open House” to Tipping Point Communications & Dermatology Associates of Rochester, Jamie Frumusa & Dr. Josh Weitz;

Reputation/ Brand Management  – Gold for “Here is How We Make Our Story Known” to University at Buffalo, Devon Jerla, Elena Conti-Blatto, Jeff Smith & Nancy Paton; Bronze for “Building Reputation and Pride with Stairwell Signage” to UB School of Public Health and Health Professions, Jackie Hausler & Caryn Sobieski-Vandelinder; 

Community Relations  – Silver for “Catholic Charities of Buffalo 2017 Annual Appeal ‘Finite Time. Infinite Good.’” to Martin Davison Public Relations & Catholic Charities of Buffalo, Dick Shaner Jr., Andrew Bevevino, Rose Caldwell & Kaitlin Jackson;

Internal Communications – Silver for “Heart Smart for Life” to Mercy Hospital Foundation, Kathy M. Swenson; Silver for “2018 Company Team Meeting Achieves Goal of Engaging Associates” to Independent Health & Martin Davison Public Relations, Stephanie Brown, Lisa Wardynski, Keith Page & Dick Shaner, Jr.; 

Global Communications – Gold for “Broadcasting Value: Global Public Relations Campaign Highlights Positive Impact of Business Acquisition” to Gelia, Erin Collins, APR & Bob Chase, APR;

Social Media Strategy – Gold for “Social Media Evolved” to UB School of Management, Kevin Manne, Jacqueline Ghosen & Matthew Biddle; Silver for “Galbani Cheese Social Media Growth” to Martin Davison Public Relations & Galbani Cheese, Sarah Richheimer, Matthew Angelucci & John Jiloty; Bronze for “Oishei Children’s Hospital Move Social Media Campaign” to Martin Davison Public Relations & Kaleida Health, John Jiloty, Erin Sassone, Barbara Browning & Liz Ortolani; 

Student Awards, Campaigns  Bronze for “UNYTS: 22 A Day” to Elaina Bolles, Sarah Wilczynski, Alexandra Aronson & Lauren Walte.

Winners in the Tactics Division

Media Relations  – Silver for “Oishei Children’s Hospital Move Media Relations” to Martin Davison Public Relations & Kaleida Health, Christine Denham; Bronze for “Excellence Within Reach: Setting a New Standard in Affordability” to Canisius College, Eileen Herbert, William M. Collins, APR, Audrey R. Browka & Kristin Etu; Bronze for “Perry’s Ice Cream, ‘Let’s Dough Buffalo’ Launch” to Martin Davison Public Relations & Perry’s Ice Cream, Kelsey Hanks, Kailey Kolozsvary & Marissa Wilson; Bronze for “Planet Fitness Grand Openings” to Tipping Point Communications & ECP-PF Holdings Group Inc., Sara Serafin Wiese & Jamie Frumusa;

Published Articles  – Gold for “Partnering for Progress” to UB School of Management, Matthew Biddle; Bronze for “Renewing a Voice for Human Trafficking Survivors” to 19 IDEAS & Freedom Network USA, Michael Puglia & Jon Tashjian; Bronze for “Independent Health - Transforming Health Care in Western New York” to Martin Davison Public Relations & Independent Health, Dick Shaner, Jr. & Frank Sava; 

Online Communication  – Gold for “Two-Minute Tuesdays: Game-Changing Research from the University at Buffalo School of Management” to UB School of Management, Jacqueline Ghosen, APR, Kevin Manne, APR & Matthew Biddle; Bronze for “Making Core Capacity’s Website Fit for Expansion” to FIFTEEN, Tara Erwin, Kim Caruana, Zak Schaffstall & Jeremy Banas; 

Video or Audio Programs – Silver for “Independent Health – ‘This is Us’” to Martin Davison Public Relations & Independent Health, Dick Shaner, Jr., Emily Pumm, Frank Sava & Keith Page; Bronze for “Drive to 75 Campaign Video Debuts at Public Launch” to Daemen College, Paula Witherell & David Collins Productions; Bronze for “Visualizing our Values” to UB School of Management, Jacqueline Ghosen, APR, Kevin Manne, APR & Matthew Biddle; 

Creative Tactics – Silver for “Staying Cool and Showing our Stripes” to 19 IDEAS & North American Breweries, Michael Puglia; Bronze for “Snapchat Takes Over: Driving Authentic Engagement Among Teens” to University at Buffalo, Devon Jerla, Elena Conti-Blatto, Erin Goetz & Nancy Paton;

Press Conferences – Gold for “Martin Davison & Mental Health Association Launch Phase II of JustTellOne.org Campaign” to Martin Davison Public Relations & Mental Health Association of Erie County,  Dick Shaner, Jr., Carol Doggett & Andrew Bevevino Silver for “Oishei Children’s Hospital Move Day Press Conference” to Martin Davison Public Relations & Kaleida Health, Christine Denham; Silver for “Anchor Bar: Niagara Falls Grand Opening” to Tipping Point Communications & Anchor Bar, Sara Serafin Wiese & Jamie Frumusa; Bronze for “Trocaire College Nursing Workforce Diversity Grant Press Event” to Trocaire College & E3 Communications, Emily Perryman, APR;

Press/Media Kits Silver for “‘Let’s Dough Buffalo’ Launch” to Martin Davison Public Relations & Perry’s Ice Cream, Kelsey Hanks, Marissa Wilson, Christine Denham & Kailey Kolozsvary; Bronze for “Oishei Children’s Hospital Move Day Media Kit” to Martin Davison Public Relations & Kaleida Health, Christine Denham; 

Newsletters or Magazines Silver for “Magazine Makeover: College Communications Breathes New Life into Ailing Alumni Publication” to Canisius College, Audrey Browka, Patty Herkey & Cody Weiler; Bronze for “Newsletter Boosts Communication in Daemen Community” to Daemen College, Paula Witherell & Thomas Wojciechowski;

Promotional Materials/Publications – Silver for “School Recruitment Brochure: University at Buffalo School of Public Health and Health Professions” to UB, Jackie Hausler & Caryn Sobieski-Vandelinder; 

Direct Mail/Direct Response  – Gold for “Thinking Inside the Box for Rich Products Corporation’s Plant Based Cooking Crème” to FIFTEEN, Tara Erwin, James Millard, MacLaine Russell & Jeremy Banas; and, 

Articles, Presentations or Workshops on Public Relations  – Bronze for “MDPR’s Happy Medium: 2018 Social Media Trends Seminar” to Martin Davison Public Relations, Jenna Perry.

PRSA is the world’s largest organization for public relations professionals with more than 22,000 members globally. Founded in 1963, the Buffalo Niagara Chapter has nearly 190 members representing all areas of business and industry, including corporate, nonprofit, government, counseling firms, educational institutions and professional service firms.

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Chapter Members Win PRSA Silver and Bronze Anvil Award Winners

Matt Davison of The Martin Group/Matt Davison Public Relations (left) and Mike Hughes of Kaleida Health in New York with their Silver Anvil Award.

Matt Davison of The Martin Group/Matt Davison Public Relations (left) and Mike Hughes of Kaleida Health in New York with their Silver Anvil Award.

Members of our chapter recently won national Public Relations Society of America awards, the highest recognition in the communications industry, Silver Anvil and Bronze Anvil awards.

The Martin Group and Kaleida Health received a Silver Anvil Award for their Community Relations category among Business Services, “Community Embraces New Children’s Hospital.’ The 18-month integrated communications campaign focused on the relocation, rebranding and grand opening of the former Women & Children’s Hospital of Buffalo. Known as the “Children’s is Moving” initiative, the communications effort helped introduce and educate local, regional and national audiences on the construction and completion of the new John R. Oishei Children’s Hospital located on the Buffalo Niagara Medical Campus.

Silver Anvil Awards are recognized as the most prestigious and iconic awards in the communications industry.

Bronze Anvil Awards honor the best of the best in public relations tactics that contribute to the success of overall strategic communications programs or campaigns. The University Communications team of the University at Buffalo this year captured two Bronze Anvil Awards. It is the second year in a row that University Communications won a Bronze Anvil.

In the Associations/Government/Nonprofit Organizations area, “Snapchat Takes Over: Driving Authentic Engagement Among Teens,” was recognized for Best Use of Branded Content, while “Introducing Instanews: Amplifying our Research Content with At-A-Glance Storytelling” was recognized for Instagram Communications. Team members Elena Conti-Blatto, Erin Goetz, Devon Jerla and Jeff Smith collaborated on the Snapchat tactic, and Rebecca Bernstein, John DellaContrada, Zoe Deshong, Jessica Dirks, Goetz, Marcene Robinson, Kaleigh Saeva, Jacob Schupach and Smith are credited with the Instagram tactic.

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Buffalo Niagara Partnership Seeks Opinions of Our Young Professionals

As one of the groups featured in the Buffalo Niagara Partnership’s 2018-19 Young Professionals Guide, our chapter members have the chance to participate in the Partnership’s second annual Young Professionals Survey – and the chance to win a $100 gift card to the Rowhouse Bakery and Restaurant in Buffalo.

The 2018 Young Professional’s Survey helps the Partnership to gain a better understanding of what young professionals think of Buffalo Niagara as a region to live, work, and play.

They would like to hear from as many young people, ages 21 to 40, as possible. Results will be shared  publicly in late October.

The survey takes about 5 minutes. To connect to the $100 gift card giveaway to Rowhouse Bakery and Restaurant, go to the Partnership’s Buffalo Niagara 360 Facebook page.

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Shout Out to Jill Pawlik

PRSA member Jill Pawlik (Senior Marketing Manager, Uniland Development Company) has been installed as President of the Buffalo Niagara Sales & Marketing Executives (BNSME) for 2018-2019.

The BNSME provides a unique forum for business owners, executives and decision makers to network and to share ideas, best practices and experience.

Do you have a new job? Did you win an award or earn recognition? Are you taking on a new role in a professional organization? Then send us a shout out! Email juliekop@buffalo.edu or rose.caldwell@ccwny.org. We look forward to hearing from you!

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