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Sunrise Seminars Slated for August

PRSA Buffalo Niagara Chapter will present its annual Sunrise Seminar series themed “Creating a Digital Framework for Success” on Aug. 5, 12, 19 and 26 from 8 to 9 a.m. at the Buffalo Niagara Partnership-The Knox Room, 665 Main St., Suite 200, Buffalo, NY, 14203. The programs will explore online storytelling, integrating PR and digital marketing, analytics and social media in a four-part series.

In-person registration begins at 7:45 a.m. each Wednesday. A light continental breakfast will be provided for each session. Parking has been arranged at St. Michael’s Church (651 Washington St., Buffalo 14203), across from Buffalo Niagara Partnership. It is easiest to enter the lot from behind the church, on Ellicott Street.

Bundle Package: Save money by registering for all four sessions!
Registration Deadline for Bundle Package: Tuesday, Aug. 4
Details: http://prsabuffaloniagara.org/meetinginfo.php?id=84&ts=1437185573
Members: $50
Non-Members: $110
PRSSA Students: Free
Non-PRSSA Students: $35

Individual session costs:
Members: $25
Non-Members: $40
PRSSA Students: Free
Non-PRSSA Students: $15

Prices will be discounted at $10 a ticket for those who register during designated early-bird time frames for each session.

Session Information:

Seminar #1 – Digital Storytelling
Wednesday, Aug. 5
Early-Bird Registration Deadline: July 24
Details: http://prsabuffaloniagara.org/meetinginfo.php?id=87&ts=1437185609

Participants will engage in a panel discussion about how to launch a blog, find an audience, hone a voice and tell stories that grab and excite your readers.

Panelists include:
Jackie Hausler, haus2home
Ben Kirst, Quinlan & Co.
Alan Bedenko, Buffalo Pundit


Seminar #2 – Data to Decisions: Using Analytics to Guide Your Social Strategy
Wednesday, Aug. 12
Early-Bird Registration Deadline: July 31
Details: http://prsabuffaloniagara.org/meetinginfo.php?id=85&ts=1437185544

Attendees will learn more about Google Analytics and the tools available (both inside and outside of the platform) that can make analyzing data easier.

Speaker: Julia Jornsay-Silverberg, Digital Marketing Manager, Buffalo Niagara Partnership






Seminar #3 – The Legal, Ethical and Regulatory Pitfalls of Social Media: How to Make Your Clients Looks Good Without Breaking the Law
Wednesday, Aug. 19
Early-Bird Registration Deadline: Aug. 7
Details: http://prsabuffaloniagara.org/meetinginfo.php?id=88&ts=1437185491

What can you expect to learn during the seminar?

• The three biggest ethical pitfalls of social media
• Potential FTC violations in building Twitter and Facebook accounts
• The five biggest self-inflicted PR wounds ever caused by improper use of social media

Presenter: Adrian Dayton, an internationally recognized speaker on social media and business development


Seminar #4 – Case Study: Building Brand Relevance in the Digital Age
Wednesday, Aug. 26
Early-Bird Registration Deadline: Aug. 14
Details: http://prsabuffaloniagara.org/meetinginfo.php?id=86&ts=1437185517

Learn how Fisher-Price is integrating its PR and digital marketing efforts to connect and engage with today’s generation of parents through the successful and ongoing Best Possible Start campaign, including a global partnership announcement with pop star, philanthropist and mom Shakira, and the Wishes for Baby viral video and social media campaign at the start of 2015.

Panelists:
Amber Pietrobono, Associate Public Relations Manager, Fisher-Price
Juliette Reashor, Senior Digital Marketing Manager, Fisher-Price

PRSA Buffalo Niagara Chapter 2015 Sunrise Seminar Series Sponsor:


Mobile First Media, LLC and Digital Healthcom Group (its healthcare division) offer a full menu of digital media, communications and strategic consulting services. Let us be your navigators to integrated communications success through responsive web design; custom mobile app development; social media strategy and analytics; blog development; video production; search engine optimization and marketing; 2D and 3D animations; and through customized individual or group professional development programs. Visit www.mobilefirstmedia.com, call 716-361-9124 or email [email protected] for more information.