Excalibur Awards

Each year, the Public Relations Society of America (PRSA) Buffalo Niagara Chapter celebrates the programs, projects and people that strengthen and sharpen our profession at the Excalibur Awards. The awards celebrate the best work in communications from Western New York’s top professionals and companies. 

We are pleased to recognize all the Excalibur Award winners, who we honored on September 25, 2025.

Platinum Campaign

USA Football Becomes American Football's First National Governing Body -The Martin Group and USA Football

Platinum Tactics

A Cinematic Moment FOR the Care of the Whole Child - Kaleida Health

Gold Campaigns

Special Events and Observances

  • A Seat At The Table: VIP Reception for the Shirley Chisholm Statue Preview - Crews Control Media and Office of Senator Sean Ryan
  • M&T Bank and the Buffalo Bills Celebrate 40th Anniversary with Surprise Partnership Extension - The Martin Group and M&T Bank

Reputation/Brand Management

  • Communicating a Stadium Setback Without Losing Momentum - The Martin Group and Buffalo Pro Soccer

Multicultural Communications

  • Building Dreams from the Ground Up: The Reach East Marketing Accelerator - Riveter Design

Social Media Strategy

  • LinkedIn Leadership: Enhancing reputation through social strategy for a B-school dean - University at Buffalo School of Management
  • Erie Canal Turns 200 - Crowley Webb and Erie Canal Harbor Development Corporation
  • Decking the Halls and M&T Bank Spotlight Shop Channel for the Holidays - Crowley Webb and M&T Bank
  • Where Social Strategy Meets Southern Hospitality - 19 Ideas for Southern Junction

Gold Tactics

Media Relations

  • M&T Bank Rallies Community to "Billieve Together" - The Martin Group and M&T Bank
  • From Patient to Provider – A Story of Purpose - Kaleida Health
  • NYPA Nursing Homes Funding Crisis - The Martin Group and NYPA
  • The Power of Media Showcases OLV and Father Baker’s Legacy - OLV Charities
  • Live on BBC News: Climate Action and a Race Around the World - The Martin Group and Vendée Globe
  • Phillips Lytle Provides Clarity with SME Interviews Amid Uncertain Period - The Martin Group and Phillips Lytle LLP

Published Articles

  • Grocery stores are important community resources - The Martin Group and Tops Friendly Markets

Video or Audio Programs

  • Celebrating Mass with OLV from the Comfort of Home - OLV Charities

Newsletters or Magazines

  • Buffalo Business Magazine - University at Buffalo School of Management

Silver Campaigns

Marketing Products or Services

  • From New Market to New Matters: Elevating Brand and Practice Through Thought Leadership Organization - Lippes Mathias LLP

Integrated Communications

  • Expanding Our Reach, Deepening Our Roots: Lippes Mathias LLP Breaks New Ground in West Palm Beach - Lippes Mathias LLP
  • Our MVP Becomes THE MVP - Kaleida Health
  • Breaking the Mold: How Springboard Shattered the Winner-Take-All Model to Fuel Western New York's Hidden Entrepreneurs - Riveter LLC

Special Events and Observances

  • Operating Among the Top 1% Nationally: 20,000 Robotic Surgery Milestone Event - Kaleida Health

Reputation/Brand Management

  • Restoring Mercy: A Narrative Reclaimed - 19 Ideas for Mount Mercy Academy

Community Relations

  • Small Bracelet; Profound Impact - Kaleida Health

Crisis Communications

  • Informed in Crisis: Communicating When Every Drop Counts - Kaleida Health

Investor Relations

  • Big Impact FOR our Littlest Neighbors - Kaleida Health

Social Media Strategy

  • From Experience to Engagement: Leveraging Student Voices to Drive International Enrollment: UB School of Architecture and Planning’s Social Media Strategy Campaign - University at Buffalo, School of Architecture and Planning
  • From Plate to Purchase: UNC Dairy & Chef Darian's Recipe for Engagement -Crowley Webb and UNC Dairy
  • The Strong Museum of Play Social Video Campaign -Crowley Webb and The Strong Museum of Play
  • From Orlando to Online: ESAB's FABTECH Social Media Strategy - Crowley Webb and ESAB
  • Estate Planning Awareness Week 2024: A Strategic, In-House Approach to LinkedIn Excellence - Lippes Mathias LLP

Silver Tactics

Media Relations

  • Upstate Niagara Cooperative Rebrand Media Relations - Crowley Webb and UNC Dairy
  • Highmark Stadium TaleGate: A Season-Long Media Relations Win - Crowley Webb and Highmark

Published Articles

  • Oishei Children’s Hospital "Giving Day" Op-Ed - The Martin Group

Online Communications

  • An Unforget-A-Bull Welcome: Victor E. Bull's #UBMgt Takeover - University at Buffalo School of Management
  • Welcome Back, Students - University at Buffalo School of Management
  • Changing What We Cannot Accept: Climate Change and Addiction Recovery - University at Buffalo School of Social Work

Video or Audio Programs

  • Beyond the Statistics: East Side Avenues' 2024 Video Series - The Final Chapter - Riveter

Creative Tactics

  • A Tribute that Transformed Appreciation into Brand Impact - Lippes Mathias LLP
  • Comprehensive Health Care is a Work of Art - Kaleida Health

Press Conference

  • Crisis to Care Collaborative: A New Behavioral Health Initiative in Western New York - The Martin Group
  • TaleGate Launch Event: Highmark's Winning Play for Fan Engagement - Crowley Webb & Highmark

Promotional Materials and Publications

  • From Corporate Compliance to Customer Conviction:  MCC's "Labeled with Care " Sustainability Roadmap - Riveter Design

Annual Reports

  • Two Years, One Story, Every Voice Heard - Kaleida Health
  • Getting Our Community’s Kids Back to Being Kids - Kaleida Health

Bronze Campaigns

Public Service/Public Affairs Communications

  • Transit Systems Secure State Funding to Meet Growing Demand in Communities - The Martin Group and New York State Public Transit Association (NYPTA)
  • “Fighting for Safe Homes: Holding Buffalo City Leaders Accountable to Prevent Childhood Lead Poisoning” - Shannon Communications & The Partnership for the Public Good

Marketing Products or Services

  • Trauma-Informed Spaces VR App Campaign - University at Buffalo School of Social Work

Special Events and Observances

  • ESAB Corporation Celebrates 120 Years - Crowley Webb and ESAB Corporation
  • NCCC Foundation Scholarship Soirée - NCCC Foundation
  • Not One More: Stand Together to End Overdose community event -Spectrum Health and Human Service

Reputation/Brand Management

  • Brewing Culture, Building Reputation: Lippes Mathias Humanizes Its Brand Through Short-Form Video - Lippes Mathias LLP

Community Relations

  • Bringing Healthy to You: A Four-Season Commitment to Community Wellness - The Martin Group and Independent Health
  • M&T Bank, Tops Friendly Markets Provide Gift of Warmth to Combat Homelessness Across Upstate New York - The Martin Group, M&T Bank, Tops Friendly Markets

Internal Communications

  • The Quest for the Wi-Fi Connection Wizard - IT Communication and Engagement, University at Buffalo
  • The Rule of Three Reinvented: Creating Clear, Concise Messaging that Providers Want to Read - Kaleida Health

Social Media Strategy

  • Highmark Stadium TaleGate Scores on Social - Crowley Webb
  • AAA Math Drives Member Acquisition - Crowley Webb and AAA Western & Central New York
  • M&T Bank Scores Big on Social with Zay Flowers - Crowley Webb and M&T Bank
  • PaintCare Partners with DIY Influencers to Promote Smart Paint Recycling - The Martin Group
  • Fall for Fresh: Galbani’s Mozzarella Use in Non-Traditional Ways - The Martin Group and Galbani

Bronze Tactics

Media Relations

  • The study that media couldn't ignore: Exposing billions of dollars of lost tax revenue - University at Buffalo School of Management

Published Articles

  • AI in your Workplace - University at Buffalo School of Management

Video or Audio Programs

  • Launching “Medically Speaking”: Advancing Our Storytelling Through Podcasting - Kaleida Health

Newsletters or Magazines

  • NYSTAR “State of Innovation” Newsletter - The Martin Group

Speeches

  • M&T Bank and the Buffalo Bills Celebrate 40 Years of Partnership -The Martin Group and M&T Bank