Excalibur Awards

We are pleased to recognize all the Excalibur Award winners, who we honored on September 25, 2025.
Platinum Campaign
Platinum Tactics
A Cinematic Moment FOR the Care of the Whole Child - Kaleida Health
Gold Campaigns
Special Events and Observances
- A Seat At The Table: VIP Reception for the Shirley Chisholm Statue Preview - Crews Control Media and Office of Senator Sean Ryan
- M&T Bank and the Buffalo Bills Celebrate 40th Anniversary with Surprise Partnership Extension - The Martin Group and M&T Bank
Reputation/Brand Management
- Communicating a Stadium Setback Without Losing Momentum - The Martin Group and Buffalo Pro Soccer
Multicultural Communications
- Building Dreams from the Ground Up: The Reach East Marketing Accelerator - Riveter Design
Social Media Strategy
- LinkedIn Leadership: Enhancing reputation through social strategy for a B-school dean - University at Buffalo School of Management
- Erie Canal Turns 200 - Crowley Webb and Erie Canal Harbor Development Corporation
- Decking the Halls and M&T Bank Spotlight Shop Channel for the Holidays - Crowley Webb and M&T Bank
Where Social Strategy Meets Southern Hospitality - 19 Ideas for Southern Junction
Gold Tactics
Media Relations
- M&T Bank Rallies Community to "Billieve Together" - The Martin Group and M&T Bank
- From Patient to Provider – A Story of Purpose - Kaleida Health
- NYPA Nursing Homes Funding Crisis - The Martin Group and NYPA
- The Power of Media Showcases OLV and Father Baker’s Legacy - OLV Charities
- Live on BBC News: Climate Action and a Race Around the World - The Martin Group and Vendée Globe
- Phillips Lytle Provides Clarity with SME Interviews Amid Uncertain Period - The Martin Group and Phillips Lytle LLP
Published Articles
- Grocery stores are important community resources - The Martin Group and Tops Friendly Markets
Video or Audio Programs
- Celebrating Mass with OLV from the Comfort of Home - OLV Charities
Newsletters or Magazines
- Buffalo Business Magazine - University at Buffalo School of Management
Silver Campaigns
Marketing Products or Services
- From New Market to New Matters: Elevating Brand and Practice Through Thought Leadership Organization - Lippes Mathias LLP
Integrated Communications
- Expanding Our Reach, Deepening Our Roots: Lippes Mathias LLP Breaks New Ground in West Palm Beach - Lippes Mathias LLP
- Our MVP Becomes THE MVP - Kaleida Health
- Breaking the Mold: How Springboard Shattered the Winner-Take-All Model to Fuel Western New York's Hidden Entrepreneurs - Riveter LLC
Special Events and Observances
- Operating Among the Top 1% Nationally: 20,000 Robotic Surgery Milestone Event - Kaleida Health
Reputation/Brand Management
- Restoring Mercy: A Narrative Reclaimed - 19 Ideas for Mount Mercy Academy
Community Relations
- Small Bracelet; Profound Impact - Kaleida Health
Crisis Communications
- Informed in Crisis: Communicating When Every Drop Counts - Kaleida Health
Investor Relations
- Big Impact FOR our Littlest Neighbors - Kaleida Health
Social Media Strategy
- From Experience to Engagement: Leveraging Student Voices to Drive International Enrollment: UB School of Architecture and Planning’s Social Media Strategy Campaign - University at Buffalo, School of Architecture and Planning
- From Plate to Purchase: UNC Dairy & Chef Darian's Recipe for Engagement -Crowley Webb and UNC Dairy
- The Strong Museum of Play Social Video Campaign -Crowley Webb and The Strong Museum of Play
- From Orlando to Online: ESAB's FABTECH Social Media Strategy - Crowley Webb and ESAB
- Estate Planning Awareness Week 2024: A Strategic, In-House Approach to LinkedIn Excellence - Lippes Mathias LLP
Silver Tactics
Media Relations
- Upstate Niagara Cooperative Rebrand Media Relations - Crowley Webb and UNC Dairy
- Highmark Stadium TaleGate: A Season-Long Media Relations Win - Crowley Webb and Highmark
Published Articles
- Oishei Children’s Hospital "Giving Day" Op-Ed - The Martin Group
Online Communications
- An Unforget-A-Bull Welcome: Victor E. Bull's #UBMgt Takeover - University at Buffalo School of Management
- Welcome Back, Students - University at Buffalo School of Management
- Changing What We Cannot Accept: Climate Change and Addiction Recovery - University at Buffalo School of Social Work
Video or Audio Programs
- Beyond the Statistics: East Side Avenues' 2024 Video Series - The Final Chapter - Riveter
Creative Tactics
- A Tribute that Transformed Appreciation into Brand Impact - Lippes Mathias LLP
- Comprehensive Health Care is a Work of Art - Kaleida Health
Press Conference
- Crisis to Care Collaborative: A New Behavioral Health Initiative in Western New York - The Martin Group
- TaleGate Launch Event: Highmark's Winning Play for Fan Engagement - Crowley Webb & Highmark
Promotional Materials and Publications
- From Corporate Compliance to Customer Conviction: MCC's "Labeled with Care " Sustainability Roadmap - Riveter Design
Annual Reports
- Two Years, One Story, Every Voice Heard - Kaleida Health
- Getting Our Community’s Kids Back to Being Kids - Kaleida Health
Bronze Campaigns
Public Service/Public Affairs Communications
- Transit Systems Secure State Funding to Meet Growing Demand in Communities - The Martin Group and New York State Public Transit Association (NYPTA)
- “Fighting for Safe Homes: Holding Buffalo City Leaders Accountable to Prevent Childhood Lead Poisoning” - Shannon Communications & The Partnership for the Public Good
Marketing Products or Services
- Trauma-Informed Spaces VR App Campaign - University at Buffalo School of Social Work
Special Events and Observances
- ESAB Corporation Celebrates 120 Years - Crowley Webb and ESAB Corporation
- NCCC Foundation Scholarship Soirée - NCCC Foundation
- Not One More: Stand Together to End Overdose community event -Spectrum Health and Human Service
Reputation/Brand Management
- Brewing Culture, Building Reputation: Lippes Mathias Humanizes Its Brand Through Short-Form Video - Lippes Mathias LLP
Community Relations
- Bringing Healthy to You: A Four-Season Commitment to Community Wellness - The Martin Group and Independent Health
- M&T Bank, Tops Friendly Markets Provide Gift of Warmth to Combat Homelessness Across Upstate New York - The Martin Group, M&T Bank, Tops Friendly Markets
Internal Communications
- The Quest for the Wi-Fi Connection Wizard - IT Communication and Engagement, University at Buffalo
- The Rule of Three Reinvented: Creating Clear, Concise Messaging that Providers Want to Read - Kaleida Health
Social Media Strategy
- Highmark Stadium TaleGate Scores on Social - Crowley Webb
- AAA Math Drives Member Acquisition - Crowley Webb and AAA Western & Central New York
- M&T Bank Scores Big on Social with Zay Flowers - Crowley Webb and M&T Bank
- PaintCare Partners with DIY Influencers to Promote Smart Paint Recycling - The Martin Group
- Fall for Fresh: Galbani’s Mozzarella Use in Non-Traditional Ways - The Martin Group and Galbani
Bronze Tactics
Media Relations
- The study that media couldn't ignore: Exposing billions of dollars of lost tax revenue - University at Buffalo School of Management
Published Articles
- AI in your Workplace - University at Buffalo School of Management
Video or Audio Programs
- Launching “Medically Speaking”: Advancing Our Storytelling Through Podcasting - Kaleida Health
Newsletters or Magazines
- NYSTAR “State of Innovation” Newsletter - The Martin Group
Speeches
- M&T Bank and the Buffalo Bills Celebrate 40 Years of Partnership -The Martin Group and M&T Bank